A good Facebook page can bring more sales than a shop window on the central street of a big city.
According to data from the famous statistics portal Statista, in Spain we spend a daily average of more than 3 hours browsing the Internet. It is clear that a large part of this time is spent on social networks.
That’s why it’s so important to have a good strategy and a Facebook page that “engages.”
In this post we tell you some of the best tricks to get those followers.
It is advisable to post between 2 and 3 times a day, but without exceeding this number.
Facebook analyzes the interaction with your content, such as the comments or “likes” you receive, and based on that, gives you more visibility.
In other words, the more interaction your content has, the more people you will reach.
It’s not that Facebook promotes you, but that it will show you before when someone does a search related to the topic of your page.
The problem is that it’s very difficult to have high engagement when you’re sharing more than 3 posts a day.
In addition, for that content to be of quality, you must dedicate some time to it, and if you do not have unlimited time, it is more advisable that you dedicate all your effort to a few publications that are of high quality.
And by action” we mean likes,” comments, shares…
It is very important that in the first moments your publication receives interaction, because that will give it a lot of “push.”
A very simple trick is to ask your close circle, such as family and friends, to like, comment on, or share that post.
At first, you can share that post yourself through instant messaging social media groups, such as WhatsApp or Telegram.
A second option is to share those posts in Facebook groups for many people to see.
Of course, keep in mind that, depending on the content of the post (and the topic of the blog), it will be much easier to get interaction or not.
For example, posts with images or videos are usually more eye-catching and, therefore, get more interaction.
Our brain processes visual content 60,000 times faster than text and generates about 94% more views.
Another technique widely used by the best community managers is to include questions in your own post, inviting your followers to answer those questions in the comments.
It is also a good way to involve them on your page and build loyalty from these users.
In the comments of these posts, debates are generated around the topic you have proposed, and with this you will not only increase your level of interaction, but it will also help your followers to meet people with the same concerns and learn.
Another very important point is the presentation of these posts, which, as we have seen before, posts that have images or graphics attract much more attention.
Even if you don’t have graphic photos that make sense with the text, you can create the image that accompanies it as a header with the title of the post, as we have done in this article.
To create it, a very good option is Canva, where you can find a lot of templates (with specific dimensions for Facebook) that can serve as inspiration.
Regarding the type of publications, I suggest that you put aside embarrassment and make some content in video format, because it usually has much more interaction.
On social networks, people tend to prefer listening to reading large texts.
Of course, you must be clear that having a lot of followers is a good thing, and that’s fine, but the most important thing, by far, is that the followers you have interact with your content.
For example, an account with 2000 followers and 30 likes is much worse than one with 1000 followers but 500 likes.
That’s why we talked earlier about the importance of having a target audience about whom you have some security and knowledge about what they like.
It is also advisable to look for other pages to tag you. It doesn’t have to be on the same topic, because the competition is hardly going to give you publicity, but you can look for complementary niches, and that’s how you both win.
The next tip is that, if you have a website or other account on a social network, put the link to your Facebook page.
In this way, you will be gaining followers from a medium outside of Facebook.
It is important that you make it easy for the user and that they can follow you easily, without leaving your website.
When you already have a certain number of followers on your Facebook page, it’s a wonderful method to get noticed.
And don’t think that contests and sweepstakes always require an economic investment. We can get around a website creation advisory session if you don’t have one, or a free audit if you do.
All the tricks we have seen so far are going to help you a lot to get followers on your Facebook page, but for some time now Facebook has updated its algorithm and favors more accounts that pay.
Edge Rank is Facebook’s famous algorithm that decides which posts and accounts are displayed first when a search is performed or on your followers’ feed.
In 2018, the organic (unpaid) reach of fan pages was limited. That is, when you make a post on your page, not all the followers you have see it, because other posts from accounts that have paid appear first.
Imagine that you as a user follow me on the account that I have put before as an example of the WordPress page that I have created, and that you also follow a page of a brand that sells sneakers.
If I don’t pay for the promotion and the other page does, by default the other one will appear earlier. As we follow so many people, it is very difficult to see all the updates on your wall, so you may not see my post.
Of course, do not doubt that with effort and following a good strategy you will be able to go far with your Facebook page.
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