It is undeniable that Semrush is one of the most complete SEO tools to optimize a website and improve its positioning on Google, thanks to the large amount of data and analysis it provides.
However, it is not the only option on the market. There are more affordable alternatives that offer very similar functionalities in terms of SEO. And that is precisely what this article is about.
Maybe Semrush isn’t the best option for you because you find its interface complicated, its price doesn’t fit your budget, or you just want to explore other SEO tools before deciding.
That’s why in this article I’ll show you some options that can replace Semrush without giving up good performance in your positioning strategies.
But before we get into the details, we’ll go over some key aspects of Semrush. This way, you will be able to assess its advantages and disadvantages and objectively compare whether this tool really suits you or if you prefer to opt for another alternative.
Semrush is a competitive analysis platform that brings together multiple tools specifically designed to improve a website’s SEO from different perspectives.
With this suite, it is possible to generate detailed reports on the state of a website, which makes it easier to optimize Google positioning for the most strategic keywords, among many other functionalities.
From backlink and keyword analysis to organic ranking tracking, paid advertising, and digital marketing, Semrush collects valuable insights to help you improve your strategy based on your competitor’s data.
It is one of the most consolidated all-in-one SEO solutions on the market, with years of experience that guarantee its effectiveness and the trust that thousands of users have placed in it.
One of its most powerful points is its database, which contains up to 24,000 million keywords (according to 2023 data), which makes it a powerful tool in terms of keyword analysis.
In addition, its SEM functionality is particularly advanced, as it allows exhaustive studies on the performance of advertising campaigns to optimize their impact.
However, this level of depth also represents its biggest disadvantage: it is a complex and feature-laden platform, more geared towards professional SEO consultants than users with less technical expertise.
If you’re just getting started in SEO, Semrush may not be the easiest option to use. Let’s see, then, what its main drawbacks are.
Despite all its advantages, Semrush is not a perfect tool and has some drawbacks that you should consider before choosing it.
For agencies that run multiple websites or for freelancers who specialize in SEO, even the most affordable plans can be a considerable expense each month. There are other alternatives on the market that offer similar functionalities at a much lower cost.
Another aspect to take into account is its complexity of use.
While Semrush is a platform with great potential, getting the most out of it isn’t easy.
Its interface includes hundreds of features, many of them advanced and designed for technically savvy SEO professionals.
It is not the most suitable option for someone who is just starting out or for a blogger who simply wants to improve the positioning of their website without spending too much time learning how to use the tool.
Luckily, there are both free and paid alternatives that allow you to analyze the competition and improve your SEO strategy without having to invest so much money or face such a steep learning curve.
Here are the free ones. Although first of all, I will show you one that even if it is not, we can almost consider it as free, due to its low price versus its powerful features:
If you’re looking for an alternative to Semrush that offers advanced SEO features at a much more affordable cost, DinoRANK is an excellent choice.
It is a multifunctional tool that allows you to optimize web positioning without the need to invest large amounts, since its price is up to five times lower.
DinoRANK allows you to accurately track the evolution of your keywords on Google so you can analyze their behavior and optimize your positioning strategy.
As you well know, “what is not measured cannot be improved,” and this tool offers you detailed data so that you always have control over the performance of your most important keywords.
For example, if you’re trying to position the term “responsive web design,” you’ll be able to visualize how its position has changed over time and spot patterns of rise or fall.
DinoRANK also helps you optimize your content with its semantic prominence feature, telling you which keywords you should include in your texts to improve your Google rankings.
The tool analyzes the content of the competitors with the highest positions in the search results (top 10) and compares it with yours, offering you precise recommendations on which terms to include and how often to achieve better positions in Google.
Knowing your website’s internal PageRank allows you to identify which pages receive the most authority within your site. Thanks to this information, you can redistribute the strength of internal links to enhance the most strategic pages and improve their positioning.
This is one of the areas where DinoRANK outperforms Semrush, as the latter does not have a specific feature to analyze internal PageRank.
Through this module, you can know, just like Semrush does, what search volume a certain keyword has.
But in addition, DinoRANK offers you a list of other long-tail keywords related to the one you searched for. This helps you have more content ideas that you can create for that same category or cluster.
And if both have the same search intent, take it into account when creating that new content.
One of the most frequent problems in SEO is keyword cannibalization, when several pages on the same site compete with each other for the same term, affecting their rankings.
DinoRANK helps you detect these situations and offers practical recommendations to solve them.
This is a key factor in today’s SEO and a feature that DinoRANK excels at over Semrush, as the latter doesn’t have a specific tool to address keyword cannibalization.
Our goal is not only to be an alternative to Semrush but also to offer a more accessible and effective SEO solution for those looking to improve their rankings without complications.
One of Semrush’s strengths is its ability to analyze keywords and offer detailed information about the best options for each web project.
However, this same feature is found in Google Keyword Planner, which is, in fact, the data source from which Semrush gets its information, since, in turn, Keyword Planner is fed directly from Google Ads.
I say that this tool is “almost” free, because despite being free per se, the exact data of search volumes is only offered to you if you are investing in an ad campaign.
Although it is mainly designed for the creation of advertising campaigns, the truth is that it can also be used to carry out keyword research completely free of charge, just like it is done with Google Ads.
Of course, it should be noted that Keyword Planner only offers data on keywords, so its use is limited to this aspect of SEO.
So far, we’ve gone over free or low-cost options as alternatives to Semrush. Now it’s time to look at other paid tools that, although they have a cost, are more affordable and can be an interesting middle ground between free options and Semrush.
Ahrefs is one of Semrush’s strongest competitors and one of the best options for those looking to improve their web positioning with a powerful and specialized tool.
Its greatest strength is backlink analysis, which makes it the preferred choice for those who base their SEO strategy on link building. However, this platform offers many more functionalities, including:
It allows you to identify the keywords for which any website is ranking, and its Keyword Explorer tool is continuously improving, to the point that it has become an alternative to Google’s defunct Keyword Planner.
It facilitates the exhaustive analysis of any domain, allowing you to study the competition in detail and break down their SEO strategies. At this point, it competes directly with Semrush, as both tools excel in this aspect.
Its development team is constantly updating the platform, incorporating new functionalities on a regular basis.
Ahrefs is available from 77.79 USD per month, which makes it a more affordable option than Semrush, although for many pockets it is still expensive.
In our blog, we have made a detailed comparison between Semrush and Ahrefs, but here is a summary with the key aspects you should consider.
SE Ranking started as a tool focused on keyword analysis, but over time it has evolved to incorporate multiple functions to improve web positioning.
Currently, it allows you to analyze the evolution of a website in search results, compare its traffic with other pages, generate keyword ideas, and manage backlinks. These features, along with many others, make it an interesting alternative to Semrush, especially since it offers solid results at a more affordable price.
Although its interface still has room for improvement compared to Semrush, it is expected to continue evolving. If you are considering changing your tool, it may be an option to consider.
In its most basic plan, SE Ranking costs $52.00 per month, making it a very affordable option. However, this plan offers limited functionalities, so in some cases it will be necessary to opt for a higher rate.
Now all you have to do is analyze which of them best suits your needs and budget to start working on your SEO strategy with the tool that suits you best.
We hope this comparison has been useful to you. If you need any clarification, you can leave them in the comments, and we will be happy to assist you.
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